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Howdy!
I'm Kyle - a 31 year old digital marketing professional passionate about storytelling in today's digital landscape.
I'm a 2014 graduate of Columbia College Chicago with a BA in Marketing Communications and a minor in Journalism and am thrilled to be back in my home state of Texas where I am a Content Strategist at Gartner Digital Markets, specializing in managing content + content journeys that helps SMBs find the right software solutions to propel their business forward.
Previously, I spent time representing various tech brands (such as HP, Lenovo, Cisco) in a large community setting filled with IT professionals and other business decision makers, where I was responsible connecting brands with our audience through creating and leveraging content that helped enhance their brand experience. I also spent some time at Whole Foods Market as an Instructional Content Designer, where I was responsible for using my writing and strategic experience to create job aids and other related content. This work helped store employees across 500+ locations understand new store processes in an efficient and concise manner.
In the past I've also specialized in traditional + digital copywriting, social media strategy, blogging, content creation + management, social listening, social analytics, community management, print + online journalism and direct email marketing.
At the end of the day, my core interest is telling a compelling story from start to finish, whether it takes a 120 characters or 1,200 words.