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Expert in media and human insights with 25+ years of experience in the industry. Innovator in cross-media and hybrid methodology measurement solutions. Executive level experience at a start-up research provider, a global media agency, an established consulting firm, a media currency non-profit, and a local/national media content provider.
Led Geopath, a non-profit JIC, for 6 years. Led a full rebrand, doubled membership from 180 to 380+ companies, relaunched a new currency incorporating mobile location data, tripled revenue to $12M+, managed a board of directors of 25 people, and reinvigorated the tired 80+ year organization.
Relationships with Fortune 500 companies spanning the automotive, CPG, QSR, financial, healthcare, retail, telecommunications and media verticals. Global connections across the OOH industry. Expertise includes design, execution and interpretation of qualitative and quantitative custom research studies as well as analysis of syndicated and big data.
Polished presenter, thought leader, occasional disrupter, trusted company representative, new business networker, nimble researcher, accomplished new business generator, and proven team leader. Patent pending.
Some Spanish spoken. I also make coffee and can fix the furniture.
GENERAL COMPUTER SKILLS:
Excel, InDesign, Outlook, Photoshop, PowerPoint, Word, Salesforce, Hubspot
Specialties:
• Advisory panels
• Brand tracking
• Campaign effectiveness
• Consumer profiling
• Consumer purchase analysis
• Elite audiences including investors, high-net worth, physicians and political figures
• Funnel impact studies
• Geolocation
• In-depth interviews
• Mixed methodology
• Mobile panels
• Online/In person focus group moderation
• Partnerships and Integrations
• Search analysis
• Secondary research
• Social listening
• Sponsorship impact studies
• Syndicated data analysis
• Tracking studies