Lane Anderson

Like most entrepreneurs, I was starting businesses since I was a pre-teen. From lemonade stands to T-shirt designs to eco-friendly home painting to a renovation company and many things in between, business has always been my biggest interest.

Despite that, I didn't have the stomach for studying business. So I earned a Bachelor of Arts degree with English Honours and a Sociology Minor from the University of the Fraser Valley. But before I graduated, I began down a path that led me to marketing.

After several years of experience in affiliate marketing and social media marketing, I created London Road Media (now London Road Marketing).

Since then (2016), we've listened to our clients and evolved our business to become the kind of marketing company they always wished they could work with. We're now a full-service marketing firm that lifts the responsibility of marketing off the shoulders of small businesses.

In the process, we created a uniquely valuable approach to marketing small businesses, which we have coined the London Road Method. And it's the foundation our marketing firm is built off of as we continue to grow and bring more and more people onto our team.

We realized we'd built something unique, and are now working to introduce it to the rest of Canada, as we begin to open satellite offices in cities across the country.

My expertise in marketing has now fallen second to a focus on leadership, strategic business development, and establishing the vision for a fast-growing company. This led to my creation of the Odyssey Framework, a strategic planning system that marries vision with execution, and becomes the structure for any ambitious company.

Follow me to come along on our epic journey to build the marketing department of Canadian small businesses!