Larry Weber

A globally known expert in public relations and marketing services, Larry is passionate about the convergence of technology, the Web, and communications. Larry is the founder, chairman & CEO of Racepoint Global, a communications agency headquartered in Boston, MA.

Larry has authored six books on marketing, technology and business leadership. His latest book, Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose, (published in January 2019 by Wiley) discusses why companies must identify and live by their corporate purpose in order to establish new levels of customer and employee engagement through a more authentic form of marketing.

Larry serves as Chairman of the Board of the Massachusetts Innovation and Technology Exchange (MITX) and is a member of the Board of Directors at Pegasystems, the Executive Committee of the Council on Competitiveness, a non-governmental organization working to ensure U.S. economic prosperity and Macromill Group in Japan.

Larry’s marketing career began soon after the personal computer was invented and myriad computing and technology start-ups were emerging. Marketing was challenging for these companies because their products were too novel and complex to be explained by advertising, the primary tool in marketer’s toolkit at the time. Having taught English literature, he saw how storytelling could be a natural solution to the challenge of marketing technology companies. By educating the public about products that were difficult to grasp, he was convinced that a robust market could be built for emerging technologies like personal computers, software, and the World Wide Web. Together with entrepreneurs from Lotus, Digital Equipment Corporation, Wang Laboratories, and Cullinet, they built the field of technology public relations. The Weber Group, the marketing services firm that he founded in those early days, grew into one of today’s largest marketing services companies in the world, Weber Shandwick.