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Laurel Miltner | How To Organize Your Website For Optimal Conversions
Sep 01, 2020
Podcast Episode

I’m a digital marketing leader who uses SEO, UX and data to create experiences that delight and deliver results. I’m a compassionate, hands-on manager with experience building teams through both onboarding and upskilling, driving groups to meet shared goals, and managing change. I love directing a team to complete projects and achieve wins together, and also enjoy rolling up my sleeves and getting to work.

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Experience/expertise with:
• Content Management Systems: Netflify | Wordpress | Adobe Experience Manager | Microsoft Sharepoint
• Analytics & Testing Tools: Google Analytics | Google Tag Manager | Google Data Studio | Google Optimize
• SEO Tools: BrightEdge | SEMrush | Moz Pro | Moz Local | AHrefs | Google Search Console
• Marketing Automation Platforms: HubSpot | Pardot | Marketo | Eloqua

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Speaking engagements include: Social Media Strategies Summit, Salesforce Connections, Content Marketing World, Adobe Summit, Wine & Webinar. Some topics:

• Beyond SEO: How Website Optimization Can Double Your Traffic, Conversions & Sales
• How to Measure – And Optimize – Your Website Performance
• Google Analytics Fundamentals: What Marketers Need to Measure Success
• Your Website Homepage? It Isn't Your Homepage Anymore
• How to Create Content that Drives Qualified Traffic and Leads at Scale
• Kondo Your Content: How to Do a Site-Wide Content Audit
• Overcoming Silos to Get Content Approval
• The 10 Biggest Mistakes Marketers Make With Website Content
• How to Build a Content Marketing Powerhouse with AI |Salesforce Connect
• How to Launch 40 Sites on AEM in Record Time
• Feeding the Content Marketing Machine

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Speaker feedback:
• I’ve been here 9 years, and this is the most engaged audience I’ve seen for a speaker.
• My favorite session of the conference. It's the first virtual session or event I've attended that I actually want to go back and rewatch.
• Laurel Miltner was awesome! She was so fluid presenting the information and moving around the presentation. She made Google Analytics look easy!
• Informative, interesting. Kept my attention. A lot of great insight. Tips I will follow. I want to take action now.
• So much knowledge & wisdom packed into one room and in one hour! Thank You!
• Best speaker of the day.
• Your webinar on site auditing was beneficial. I’ll be putting a lot of those ideas into practice this week.
• A top-rated speaker at Adobe Summit Community Exchange

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