I’m a marketing leader with 12+ years of experience in digital strategy for retail and restaurant brands. I currently lead paid and owned marketing at Kendra Scott including performance marketing, digital video, email, SMS, and loyalty.
At both Kendra Scott and Floor & Decor, I have been responsible for digital strategy, personalization, and campaign execution across paid search, shopping, display, and email. My role is highly collaborative across departments including marketing, IT, e-commerce, analytics, customer care, and operations.
Previously, I led digital marketing strategy and planning for key clients at Vert Digital as Director of Strategic Partnerships. Primary clients included Hooters, First Watch Restaurants, and Roadie.
Specialties:
- integrated digital strategy across paid search, shopping, display, paid social, video, and affiliates.
- management and leadership of a team and multiple agency partners
- 8-figure budget planning and ownership
- local marketing strategy development and implementation
- social media strategy, including content development and planning
- mobile-first development, including UX/UI and design
- paid digital media campaign strategy, including social, search, and programmatic