Laz Gonzalez

A prominent industry analyst and thought leader, Laz brings unparalleled channel expertise to Gartner, having served as strategic advisor to global B2B ecosystem and channel vendors. Before Gartner, Laz was Chief Strategy Officer at Zift Solutions, where he helped transform the channel technology landscape. Laz also served as Group Director of Channel Sales and Marketing Strategies at SiriusDecisions, where his team published extensively on channel management, partner recruitment, enablement and lead generation. Laz gained extensive experience implementing solution-driven sales programs with OEMs, strategic alliances, distributors and resellers during two decades as a channel practitioner himself. He also headed up North American Channels for Unipress Software, served as EVP of sales and marketing at Beast Financials, and VP of alliances and OEM programs at Viewpoint. Internationally, Laz led sales efforts for Lotus Development in Latin America and Baan in Europe.