Collaborator. Copywriter. Storyteller.
I’m a marketing and communications expert, and resident wordsmith for hire, with an additional flair for new client acquisition, relationship management and digital transformation.
As a data and transformation focused professional, I bring over twenty years' strategic marketing experience leading teams in Financial Services, Technology, FMCG, Retail and Tourism, both agency and client-side. Currently immersed in MarTech and Partnerships, I deliver whole of market strategies that help winning brands and marketers achieve partnership success through Partnerize's market-leading MarTech software.
Strong commercial acumen with the vision and drive to bring people and ideas to life.
★ Digital Transformation
I work with c-suite and executives who lead global organisations, to create conversations and produce collateral that helps them envisage business change and bring transformation programs to life. I introduce Enterprise solutions that drive future vision and help them understand and resolve business pain.
★ Marketing strategy
Whether managing campaigns and projects end-to-end or collaborating with in-house or agency teams on multi-channel campaigns, I add brand credibility and drive market penetration, with measurable results in the form of increased engagement, leads and sales.
★ Partnerships
I work closely with software providers, advertisers, agencies and publishers to align on commercial goals and help accelerate partnerships effectiveness.
★ Microsoft
Vast experience delivering GTM strategies and co-sell campaigns that exceed sellers financial targets. Through building meaningful relationships and delivering co-sponsored multi-channel C3 activity, I've improved partner and brand awareness, generated pipeline demand and won new business in target verticals.
I'm always online, even when everyone else is sleeping (no, really). Get in touch!