Lesley Marchant

Lesley Marchant

Followed by members

Most engaged

AI Writer vs. Human Writer: A Content Marketing Experiment
Article

Latest Content

Woman vs. machine: a content marketing experiment comparing ChatGPT to a human writer
Article
AI Writer vs. Human Writer: A Content Marketing Experiment
Article

I'm a content specialist with a background in publishing, e-commerce, digital marketing and SaaS.

Since graduating with an Honours degree in Media Studies from UCT in 2014, I've been published in several popular women's print titles in South Africa and internationally, including Cosmopolitan, Marie Claire and Fairlady.

After leaving the publishing industry, I spent two years as a freelance writer, editor and content strategist across a broad range of clients and industries before moving into a full-time position as Lead Content Editor for a US-based digital marketing agency.

Currently, I'm a BOFU Content Editor at Hotjar, a SaaS company providing a suite of behaviour analytics tools that help businesses understand their users on a deeper level.

2
articles