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Case Study: How to Use Omnichannel Marketing Automation to Boost ROI
Jul 07, 2021
Case Study

Expert in e-commerce, its automation and agile project management, I help my clients :

– define their e-commerce (e-shop, marketplace, dropshipping, subscription, rental, access restricted, etc.) visual and ergonomic needs by writing a technical and functional project scope;
– optimize user experience through site mapping, prototyping, wireframing;
– establish their brand identity with custom made UX / UI design in line with current market trends;
– create engaging online experiences with responsive or mobile-first web development (front-end and back-end programming);
– determine operational workflow (checkout funnel, payment methods, delivery and logistical processes of various complexity);
– decrease operational costs with automation functionalities (including integration of CRM, ERP or TMS systems, trigger and condition based automated workflows and transactional e-mails, set up of conversational relationship platforms (chatbot), e-invoicing, stock management, etc.);
– increase customer retention rate with digital tools (such as personalization modules, games, affiliate programs, payments in multiple installments, product reviews, loyalty programs, coupon management, etc.);
– resolve conversion funnels problems (behaviour analytics, A/B testing);
– go global with cross-border e-commerce (multilingual, multi-currency, multi-taxation, international shipping, country-specific pricing, preview and pay for duties prior delivery, local SEO, cross-cultural design).

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