Linda Chuan

Linda is a seasoned Sourcing and Procurement Operational Excellence Executive with a public accounting background (KPMG), and a strong ability to execute from vision and strategy. Her innovative experiences with organizations large and small (GE Capital, Gap Inc., PeopleSoft, Siebel Systems, Yahoo!, Salesforce, Thomson Reuters, Box) during various phases of growth, right sizing and a pandemic, culminated an unique, but practical, end-to-end view and understanding of business processes. Linda's approach to problem solving is holistic, mixed with the right balance of discipline, creativity, agility and resilience. She has demonstrated successes in her execution and delivery with real results time and again, while also leading successful transformational digitization strategies.

Linda is best known as a pioneer, advocate and co-champion of "CRM for the Buy-Side" at salesforce, partnering with Bruce Richardson, Chief Enterprise Strategist. Linda lead the digitization transformation of Sourcing processes, and is leading the sourcing and procurement practice with innovative solutions. She is frequently sought after as the thought leader in this space.

Linda had been a 3X Dreamforce speaker and keynote presenter at procurement conferences where she was the sought after thought leader in the topics of Social Supply Chain, CRM for the Buy-Side, Machine Learning in Procurement, the Future of Digital Supply Chain, Predictive Sourcing, The Future of Sourcing, Digitizing Procurement, and Sourcing 2025 just to name a few.