Lisa Passanisi

Customer-centric digital marketer with 9 years of hands-on experience driving strategy across the customer lifecycle for e-commerce and retail brands using a combination of creative thinking and data-driven insights. Passionate about building and driving customer retention through personalized, cross-channel initiatives.

I am currently the Senior Marketing Manager for INSERT NAME HERE (INH Hair) where I lead the strategy for the brand's lifecycle marketing program and promotional calendar. Talk to me about anything pertaining to customer retention, zero-party data, and personalization.

EXPERTISE:
A/B Testing
CRM/Retention Marketing
Email & SMS Marketing
Forecasting
Marketing Analytics
Market Research
Promotional Planning

MORE ABOUT ME:
Masters in Marketing Analytics
High Five: Empathizer, Philomath, Coach, Time Keeper, Commander
ENFJ