Lochlan Dougherty

Every brand has a story to tell -- Getting that message in front of the right audience is the challenge most B2B marketers face.

I am a B2B Account Based Marketing Strategist here with Demandbase, the industry leader in account based marketing. Using my history in programmatic marketing and the powerful tools developed here at Demandbase, I help empower your sales and marketing teams by aligning them under the same accounts who are showing the greatest propensity to buy, resulting in a greater opportunity to win ratio.