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Senior marketing executive with more than 20 years’ experience in consumer goods, consumer electronics, information technology and services industries, Luc has held key operational and marketing management positions in both international and national organizations across different continents, and for most of the past decade the United Kingdom and Canada.
Luc is prompt to embrace digital transformation and leverage emerging technologies to consistently maximize marketing reach. Passionate about creating excellent consumer experiences that drive multiple KPI’s., customer engagement and always focused on identifying new business opportunities. With proven track record as a roll-up your sleeves, Luc is an accountable team leader who formulates strategic plans, initiates change and implements impactful tactical approaches in challenging and diverse environments.
Specialties:
• Management of operations and results
• Strategic planning / Brand management
• International market development
• Digital Marketing & Transformation
• Customer experience enhancement & acquisition
• Online Marketing
• Digital Content strategy, social media & engagement
• Product marketing and brand development
• Management of PR/communications campaigns
• Strategic business alliances and partnerships
• Omnichannel Marketing
• Insight & Marketing Intelligence
• International Resources Management
• Change Management
• People Development
• International Business Protocols
• Business Transformation