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How Fullswing's agency defeated the influencer fraud crisis and tapped into new markets using HypeAuditor
Oct 22, 2023
Case Study

A senior marketing and digital executive, sitting at the intersection of content, creative thinking and technological innovation, with 20+ year international experience in advertising, media and entertainment.
Key transferable skills, knowledge, experience and personal characteristics include:
- Content strategy and digital innovation
- Brand building, planning and franchise management
- Large matrix organisation experience at senior international level
- Defining, owning and driving global and international trans-media marketing strategies
- KPIs setting and tracking
- Creative design and production process management
- Strong project management and analytical skills
- Excellent presentation skills at C-level
- Enjoy facing new challenges
- Strong leadership skills, nurturing talent, teaming up with A-players

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case study