Lucia Fallavena

Passionate about powering B2B growth, I harness strategic product marketing to amplify revenue.

Over the last 7 years, I've steered the marketing and product marketing helm for prominent industry frontrunners, including Google, AppFollow, Preply, Rocket.Chat and Pipedrive.

I've helped companies accelerate revenue growth through effective go-to-market strategies, positioning, messaging, and content strategies that drive customer adoption and engagement.

Currently, I'm leading product marketing at Aivo - An Engageware Company. Pioneering in conversational AI since 2012, Aivo is LATAM's trusted platform, bolstered by its Meta partnership and the endorsement of industry leaders like Visa, Sony, and Picpay.