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Talented, self-motivated, and results-producing Marketing Professional with a proven record of accomplishment in planning and leading comprehensive marketing strategies in support of business goals and objectives. Expertise in directing the development of mid-funnel strategy and steering email marketing programs with marketing automation platforms such as Marketo and Hubspot. Demonstrated success increasing customer retention and growth in targeted markets through implementation of key projects. Extremely analytical and adept at making data driven decisions. Solid leadership and copy writing skills; able to build and guide top-performing marketing teams. Skilled in managing external agencies and communicating with management, vendors, and internal departments to coordinate overall marketing efforts. Strong experience with fast moving, early stage SaaS companies.
Specialties: B2B SaaS Marketing, Startup Marketing Strategy, Outbound and Inbound Marketing, Marketo, Hubspot, Marketing Automation, Online Acquisition, Direct Response Marketing, Marketing Strategy, Email Marketing, Paid Advertising, Metrics, Database Marketing, CRM Marketing, Lead Gen, Channel / Partner Marketing, Creative Development, Website Development, Branding and Identity, Start-up Initiatives, Project Management, Retention and Loyalty Marketing