With a foundational BS in Communications from Boston University, my most recent role as a Marketing Coordinator at mmhmm was a culmination of progressive responsibility and impact. Our team capitalized on integrated marketing strategies, which resulted in a 20% uptick in lead generation and a social media following surge to 60,000.
At the heart of our success was cross-team collaboration, where my contributions in campaign orchestration and community engagement were pivotal. Leveraging tools like Figma and Data Studio, we nurtured a vibrant community and strengthened partner relations, underpinning my dedication to driving growth through strategic storytelling and data-driven insights.