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Marketing leader with 20+ years of experience across B2B, B2C, and B2B2C sectors. I thrive in roles that challenge me to solve complex, intellectually stimulating problems through innovative thinking and decisive action, while collaborating with brilliant, principled professionals. From high-growth startups to Fortune 100 companies, my journey has been about more than just delivering numbers—it's about crafting bold narratives that inspire change and drive growth.
Core Strengths:
🚀 Growth Marketing: Drove 300%+ increases in user acquisition and MQLs through ABM strategies
💰 Performance Marketing: Achieved 3X ROAS via optimized multi-channel campaigns (SEO, paid search and social, influencer marketing, and content marketing strategies)
📊 Data-Driven Analytics: Implemented CRO initiatives for significant conversion rate lifts
⚙️ MarTech Optimization: Leveraged cutting-edge tools to automate and scale marketing efforts
👥 Cross-functional Leadership: Built and led high-performing teams across marketing, sales, and product
At a leading digital bank, I established a high-performing digital marketing function, introduced CRO practices, and expanded into new channels. This positioned the bank for accelerated growth and digital leadership in the financial sector.
As agency founder, I drove growth for 60+ companies across fintech, SaaS, logistics, and CPG. Highlights include:
📈 300% increase in B2B qualified leads
🚀 10X YoY demand growth
💹 3X higher ROAS from influencer marketing
🧠 Cultivated expertise in MarTech stack optimization, predictive analytics, and marketing mix modeling
I excel in developing customer-centric, data-driven growth loops that drive sustainable business expansion. Proficient in marketing mix modeling, incrementality testing, and predictive analytics to inform budget allocation and maximize ROAS. I combine creative storytelling with performance marketing precision, developing customer-centric, data-driven growth strategies. I’m passionate about collaborating with principled professionals and solving tough, complex problems that drive meaningful outcomes.
Beyond work, I’m driven by:
🤿 SCUBA diving adventures
🔬 Advocating for STEM education
🏋️ Pushing limits in Olympic-style weightlifting
🎙️ Engaging audiences through talks, workshops, and keynotes, while debunking digital marketing myths
If you're passionate about innovative marketing, data-driven decision-making, or building high-performance teams, I'd love to connect. My inbox is always open for meaningful conversations.