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Both personally and professionally, I have always been passionate about writing. Writing has enabled me to make the most of my creating potential, allowing me to tell powerful stories that have had an impact on unknown readers. In addition, I have always harbored a wondrous passion for the arts – especially cinema and storytelling. Fresh out of medical school, I realized my pressing need to make the most of my writing chops, ending up as an entertainment journalist in the process. For equipping myself for the job, I completed the certification course in Film Appreciation and Criticism from the Film and Television Institute (FTII), Pune in June 2016.
EXPERIENCE:
AUG 2013 – MAY 2015
CONTENT WRITER & CO-EDITOR, www.madaboutmoviez.com
After a lot of blog writing, I started off as a content writer in 2013.
— An open letter to Superstar Rajinikanth
https://madaboutmoviez.in/2014/12/12/dear-rajni-sir-an-open-letter-to-superstar-the-phenomenon/
— Deconstructing Darkness: An Analysis of Mysskin’s Three-Film Crime Trilogy
https://madaboutmoviez.in/2014/10/27/deconstructing-darkness-an-analysis-of-mysskins-crimetrilogy/
JUNE 2015 – MAY 2017
SENIOR CORRESPONDENT, NDTV MOVIES
I moved to join the NDTV entertainment portal.
— 10 female characters that broke the mold in Tamil cinema
https://www.ndtv.com/entertainment/womens-day-10-times-when-south-leading-ladies-left-us-shellshocked-1284996
JUNE 2017 – APRIL 2021
CHIEF CORRESPONDENT/SUB-EDITOR, THE NEW INDIAN EXPRESS
I then moved on to join The New Indian Express’s entertainment division, Cinema Express, as senior sub-editor. I got promoted as Chief Correspondent - Entertainment in 2019. Some articles published in the newspaper and the website:
— Merku Thodarchi Malai Movie Review
https://www.newindianexpress.com/entertainment/review/2018/aug/25/merku-thodarchi-malaimovie-review-a-brilliantly-shot-slice-of-life-drama-that-steers-clear-of-g-1862294.html
— Has the era of digital streaming irreversibly disrupted the Tamil cinema business model?
https://www.cinemaexpress.com/stories/trends/2020/apr/08/has-the-era-of-digital-streamingirreversibly-disrupted-the-tamil-cinema-business-model-17938.html
DEC 2022 - PRESENT
CONTENT WRITER - ZOHO ONE, ZOHO CORP
I made a shift from entertainment journalism to technical/creative content writing to see if I could use my writing skills to be able to fit into the SaaS copywriting/marketing space. With regard to goals, I would like to explore the principles of digital marketing and with the help of my writing skills, attempt to put them to good use as a content writer.