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Marcel Marcondes is the Global Chief Marketing Officer for AB InBev.
In his near two decades at AB InBev, Marcel has focused on connecting beer to people and culture to drive growth. He has held multiple roles, most recently as the Global President, Beyond Beer Co focused on leading the category growth and creating a Future with More Cheers. Prior to this role, Marcel was the Chief Marketing Officer at Anheuser-Busch, where he led the marketing strategy for a broad portfolio of some of the world’s largest beer brands - Budweiser, Michelob ULTRA, Stella Artois and more. He’s responsible for a transformation within the marketing organization where people are at the center of everything they do as a company.
By applying this people-first approach to the business, Marcel has overseen many of the fastest growing brands in the industry by connecting the portfolio with consumer trends and innovation.
Since 2018, the company has led innovation volume in the beer category, tripling its innovation rate and new product net revenue generation, reaching over one billion USD.
Marcel was recently named ADWEEK "Brand Genius 2022" and has been featured on Forbes “World’s Most Influential CMOs” list and AdWeek’s Top 50 across marketing, media and technology. Marcel has been recognized on Business Insider’s annual “Top 25 Most Innovative CMO’s In the World” list. In 2017 and 2018, Sports Business Journal recognized Marcel as one of the 50 Most Influential People in Sports Business.
This year he led the global marketing organization to be awarded Creative Marketer of the Year by Cannes Lions, #1 in Creative Effectiveness by Effie Global Index, #1 in Creative 100 and #1 in Effective 100 by WARC - making AB InBev the first company to hold all recognitions in the same year.
Marcel currently sits on the Board of Directors for the Association of National Advertisers (ANA) and is a member of the Cannes Lions CMO Growth Council. He also serves as a mentor for The Marketing Academy where he works with talented marketers to develop their leadership capabilities.
Before joining ABInBev, Marcel spent seven years in brand management at Unilever. Marcel has a master’s degree in business administration from the Business School São Paulo.