Margaret Hoffecker

Margaret Hoffecker

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Customer Corner: How AB Tasty Used Market and Competitive Intelligence to Improve Employee Onboarding
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Over 10 years of experience in global research, consumer insight, data analysis, and brand communications.

My mission is to lead the market and competitive intelligence strategy for the company, by analyzing and reporting on win/loss data, distilling insights to drive sales strategy, building and maintaining battlecards, engaging with stakeholders, and performing ad hoc research on strategic decisions.

I am passionate about supporting the marketing team to grow awareness and consideration of our product by prospects and customers, by writing blog posts, creating webinars, developing case studies, and producing thought leadership content.

As a senior leader, I have expertise in project management, budgeting, and measurement, having spent my career in New York, London, and Paris. I recently became a dual citizen (American and French).

Strategic and solutions-focused, cross-functional and collaborative, I have been instrumental in solving a range of client challenges across various sectors and markets, using creative research methods and data-driven approaches. I am always eager to learn new skills, explore new opportunities, and leverage emerging trends to deliver value and impact.

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