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I build winning marketing programs for established enterprise/SaaS software companies, such as Google and Adobe, by ingesting customers’ pain points, analyzing competitors’ offerings, and distilling a product or brand down to its essence in a way that resonates with customers and outshines the competition.
Equipped with 9 years of marketing leadership plus an MBA in Marketing and a BA in English, not to mention a Fortune 500 background in business research and market intelligence, I know how to shape narratives that are on-target, polished, and compelling. I use language wrapped around customer insights to entice audiences and to connect with them authentically and gracefully.
I honed my ability to craft powerful B2B campaigns around well-thought-out UVPs and messaging platforms as a product marketer for Adobe, promoting its second most lucrative and easily most ubiquitous product: Adobe Acrobat. As a committed champion of the customer, I succeeded in differentiating Adobe from the myriad free and low cost alternatives to persuade IT executives to place quality, reliability, and value-added features above cost.
Following Adobe, I headed end-to-end product marketing for a well-established albeit boutique ebook SaaS platform, where I orchestrated every aspect of marketing, from GTM strategy to product launches, multi-channel marketing, and sales enablement. From there, I joined Google to launch their audiobook division, also guiding lifecycle marketing across ecommerce, mobile apps, email, and off-store acquisition channels.
I went on to power top-of-funnel marketing for the #1 licensed publisher of Japanese manga media, launching well over 300 new titles per year. While I enjoyed the high-volume workload and deep customer loyalty, I missed the broader influence, resource-rich departments, growth mindset, and explosive innovation inherent to mid-to-large-sized corporations.
The following year, I returned to my B2B Product Marketing roots at Oculus for Business at Facebook. Currently, I am with Adobe as the first PMM to lead the launch and internal enablement for the Global Admin Console, a new cloud-based software built for Adobe’s largest enterprise IT customers to provision and manage Adobe software.
To win big, you have to play big.
B2B Product Marketing
Go-To-Market (GTM) Strategy, Planning, Execution
Messaging & Positioning