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As the Head of Brand Activations at APM Monaco, I am responsible for planning, executing, and analyzing the global brand activations during the year, including branding events, influencers' and celebrities' and medias' collaborations. I also manage the Trade Marketing department for marketing support to all global retail stores, and supervise the international social media ads to ensure they are aligned to the brand image. I have successfully increased the brand awareness, traffic, and sales of APM Monaco through strategic partnerships, creative campaigns, and data-driven insights.
With a Master's degree in Economics and International Management, specialized in Luxury Goods, Made in Italy and Emerging Markets, I have a strong passion and enthusiasm for the luxury industry, marketing, branding, and fashion retail. I have gained valuable experience in working with global PR agencies, influencers, and KOLs, as well as in developing and implementing market plans, business development strategies, and digital marketing initiatives. I love working in a creative and dynamic environment, where I can contribute to the team and the company's goals, and learn from the best in the field. I am always open to new challenges and opportunities to grow and excel in my career.