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High-energy, award-winning marketing exec with over 20 years of experience leading strategic planning and change for all aspects of marketing. Mature consultative style with ability to communicate and influence strategic direction at all levels, particularly through the use of statistics and marketing metrics. Strong problem solving, persona-based marketing, and statistical analysis abilities. Technical with command of complex concepts and a variety of industries. Outstanding communications skills; written and verbal.
Specialties: Messaging, persona-based content marketing, demand gen: inbound & outbound, marTech selection and implementation, design and execution of dashboard reporting, PR, social, marketing and communications, sales enablement, sales training design and delivery, 6-Sigma Black Belt.