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Hey there, I’m Marijana 👋
I'm the kind of person who thrives on learning, especially when it involves diving headfirst into new tools and tech.
Why do I do what I do? It's simple: I'm here to help companies, series A and growth stage, refine their product-market fit. Product (and growth) marketing is my playground, and I'm on a mission to make it as exciting as a zombie apocalypse – minus the chaos!
As a Product Marketing Manager, my journey has spanned across:
→ SaaS: automation and AI
Revamped homepage and sales materials for a seed tech startup, driving prospects deeper into the sales funnel.
→ B2B: web hosting, telco, media and broadcast
Increased quarterly revenue by 65% through targeted messaging, engaging content and GTM strategy for a leading cloud IP service provider.
→ B2C: telecommunications, media and broadcast, e-commerce
Partnered with cross-functional teams to plan and execute GTM strategies that resulted in acquiring 6,000 new paying customers and achieving an 88% product adoption rate.
→ Agency life: telco and banking
Led social media campaign from messaging to creative assets delivery achieving 97% video completion rate and 3 awards at a prominent creative media festival.
TL;DR:
I will help you refine your product-market fit using the following skills set:
→ Market, competitive and customer research
→ Target persona development
→ Strategic messaging and positioning
→ Go-To-Market strategy and execution focused on user acquisition, activation and revenue growth
→ Sales enablement and collateral
→ Build trust and cross-functional relationships with internal stakeholders and company partners
→ Humor and wit, even when faced with tight deadlines (social proof: ask my mother)
If you're ready to amplify your product marketing, brainstorm your almost-perfect product launch strategy, or just chat about viral cat memes, I'm your go-to person!
Send me a message, and let's connect over a virtual coffee (zombie apocalypse plan optional)☕🧟♂️