Marisa Lather

Marisa Lather (known as @MarketerMarisa) is a data-driven design thinker who specializes in creating aesthetic brand experiences that delight. With an inbound marketing specialization in multimedia content creation and engagement, she develops and executes omnichannel campaigns, blending online and offline worlds to create data-informed, demand-gen content and affinity-building experiences for brands. As Director of Marketing and Communications for Bridge Partners, she oversees marketing for the firm specializing in revenue growth for tech and cloud leaders. LinkedIn named her a Rising Star in Marketing for 2023 and a Top Voice in Marketing & Advertising in 2022. She is on the board of the American Marketing Association and actively engages in the national marketing community, collaborating with brands for her blog and speaking at national conferences.

Additional board positions have included:
- Association of National Advertisers
- Social Media Club
- Midwest Digital Marketing Conference
- ALIVE Influencer Network
- Well-Dressed Midwest

Specialties: Marketing Strategy, Blog Strategy, Content Creation, Brand Publishing, Employer Branding, Recruitment Marketing, Event Marketing, Event Planning, Audience Engagement, Social Media, Social Networking, Influencer Marketing & Relations, Long-Form Writing, Short-Form Writing, Teaching & Training, Personal Branding, On-Page Search Engine Optimization (SEO), Digital Marketing Strategy, Brand Journalism, Digital Transformation, Technical Writing, Speaking

In her free time, she enjoys creating and discovering art, cultural studies, traveling, hiking, live music, and being a fit-foodie.