Mark Becker

I'm a proven business leader with extensive experience in digital demand marketing, strategy, and marketing technology stack expertise across many different types of businesses. A global leader, educator and evangelist of technologies that drive demand through marketing with a foundation in analytics.

Currently I have responsibility for marketing technology strategy across multiple lines of business in a multi billion dollar global industrial company. I lead cross functional teams of professionals driving demand through a lead and customer focused marketing technology stack putting sales tools, processes, and knowledge enhancement into the culture of the company. Highly experienced integrator of enterprise applications across the full MarTech stack.

Outside of my time with enterprise organizations, I have cofounded and lead several successful start-ups from seed funding all the way through acquisition.

Technology stack expertise: Salesforce.com CRM, Adobe web platform (AEM), Adobe Analytics, SEMrush (SEO), Hootsuite, Talkwalker Social Listening, Google AdWords, Acoustic Campaign Automation, Marketo, Pardot, BrightEdge, DemandBase (ABM), Yext

Expert source for journalists, industry analysts and peers on the future of B2B marketing strategy, marketing tech stack strategy, marketing automation, digital marketing in B2B, marketing ROI, digital marketing analytics and insights, AI in marketing and the application of digital technologies to improve customer experience.