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Marketing Data Integration: Expectations vs. Reality
Podcast Episode
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Have you ever thought about data? I mean really thought about it. Have you imagined all the good that might be done, along with the bad? Have you thought about the data that you possess and wondered if it might be more useful? Have you wondered what it might be worth to someone else? Have you considered the changing legislative environment along with consumer preferences and the importance of data ethics? Have you weighed the risks or tested the market? Have you considered the volumes of data growing every day and the underlying complexity of implications as society undergoes massive digital transformation?

I have.

With decades of experience extracting value from data and information, I have helped 100s of companies in dozens of countries assess, plan, and build better with data.

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