Mark Wingerter

I’ve been a drummer for more than 25 years. So, you could say it’s second nature for me to march to my own beat. From leading a band in a song, to embarrassing my wife in retail stores whilst dancing to the overhead music, I’m going to find a rhythm and get moving.

Same goes for any and every creative project, ad campaign, and branding strategy I touch, and beyond.

Instead of drumsticks, however, I use words to establish strategies that shake the walls of various industries. The aim that drives me and inspires me more than any other in my career is to home in on the right message, define the audience that needs to hear it, and get them to sing.

That’s what I think makes great branding. No, not just great branding, but head turning, shockwave producing, rattle you to the core, change-your-life-and-your-business branding. And the truth of the matter is, it’s so simple we miss it more times than we make it.

After all, a brand is just two things: an image, and a message. What do you want to say? What do you NEED to say? Most importantly – who needs to hear it? Once those questions are answered, it’s high time we cut all the clutter and cleverness getting in the way and just speak. Literally, just say what you need to say, and if it’s projected at the right ears, they will always listen.

Since I started my career in content marketing over a decade ago, I’ve had the privilege of working with dozens of brands in different industries helping them do just that: speak clearly. From my work at marketing agency Bouvier Kelly, to my current role on the internal team of Graphik Dimensions Ltd, guiding international brands Pictureframes.com and Graphik Printworks, I’ve learned that it’s not who speaks the loudest or who has the fanciest message. It’s those that speak truth that succeed.

Creative strategy, branding and storytelling are my passion. Let me help you find your rhythm to get your brand dancing.