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Advertising executive recognized for thought leadership and innovation in digital media including online, mobile, video, programmatic, and now cities and transit. Proven ability to drive results within startup environments and large organizations.
Effective in translating complex advertising technology solutions into tangible benefits for marketers and agencies. Ability to take new businesses to market, including building teams, positioning services & solutions, designing operational processes and delivering business results. Professional experience spans across advertising technology start-ups, global agency holding groups and management consulting.
Specialties: Strategy
Online Advertising
Strategic Partnerships
Go-to-market strategy
New Business
Business Development
Demand-Side Platforms (DSPs)
Real-Time Bidding / Ad Exchanges
Advanced Analytics / Modeling Techniques
Marketing Strategy & Program Design
Digital Media Strategy