Marty Mercado

I am an advertising strategist based in Boston, MA after a decade in NYC and a stint in the Twin Cities. It is my belief that brands need to stop looking at their audiences simply as consumers - but as people. People do not have brands on their minds 24/7 like us in the industry do, so my job is to make my clients have a lasting impact in the few seconds they have someone’s attention. Behavioral economics, an understanding of culture, and asking more of data are my foundations to developing a strategic POV that helps clients resonate and add value to people’s lives.

I am a podcast host (we talk about old MTV shows), a singer/songwriter, lifelong Liverpool and Denver Broncos fan, and I watch professional wrestling (yes, I know it’s fake). I also watch more YouTube than I do TV.

I'm a Nerdfighter, Mythical Beast, and part of the Bodega Hive.

I like coffee, gin and tonics, appetizers, and interesting people who think people are interesting.