People say email is dead, but I know that's far from the truth — It's an incredibly dynamic channel that can drive cost-effective growth. The fun is in figuring out how email, along with other channels and your product, can work together to convert and engage users.
For 6+ years, I've focused on driving impact for companies, causes, and organizations that help improve people's lives. I specialize in email and push notifications, where I leverage design, personalization, and other tactics to deliver compelling and relevant messages to users. I love learning new tools and tactics in order to test concepts, streamline production, and improve results.
Some professional achievements I'm particularly proud of are:
— Collaborating with a cross-functional team at Skillshare to localize the entire email and push program into 5 languages.
— Working with Skillshare's Brand and Design teams to audit and redesign email templates to align with new branding, industry best practices, and accessibility standards.
— Raising millions of dollars for political campaigns, state parties, and organizations.
— Completing Reforge's Retention + Engagement Deep Dive series.
When I'm not on the job, I love playing with my miniature dachshund, cooking with my husband, and indulging in my favorite TV shows.