I've been chasing professional and personal challenges ever since graduating magna cum laude from NYU with a BA in journalism, including growing into director level roles managing teams of up to 20, earning an MBA in marketing from Baruch College Zicklin School of Business, biking 2,500 miles across the U.S. in 1 month, traveling the world with my husband and our one-year-old for a year, and building a successful freelance writing and digital marketing consulting business.
I consider myself to be an agency of one, as I have 10+ years of digital, social media, and content marketing leadership experience for both B2B and B2C audience sizes in the millions for 30+ companies.
Past/current client types include: startups, nonprofits, media, sports/events organizations, ecommerce.
Content expertise includes: Lifestyle, health, marketing, business leadership, pets, and travel.
Channel expertise includes: Social media, email marketing, blogs, websites.
Writing: Long form (ebooks, guides, white papers, client case studies), blogs, social media posts, ad copywriting, video scripts
Content/editorial: Strategy, content calendar, defining voice, hiring and training freelancers, editing, publishing, SEO
Marketing: Channel, selection, paid media, reporting/analytics, user journeys, personas
Social media: Copywriting, content calendars, paid campaigns, social listening, influencer campaigns, moderation, social care/customer service
Email marketing: Content, copywriting, building and sending, reporting, automations