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Driving CDP Adoption at a Large Organization with Sangeetha Parsan and Mary Wallace
Jul 18, 2025
Video
Driving CDP Adoption at a Large Organization with Sangeetha Parsan and Mary Wallace
Oct 07, 2024
Podcast Episode

Diverse background in technology, marketing, consulting, and leadership to implement solutions that produce optimal results.

Managed the design and deployment of many cutting-edge applications that were delivered on time, in-budget, and to the client's expectations. Responsible for projects ranging from small-fixed price initiatives to large multi-million-dollar engagements.

Technical leader for understanding and connecting various systems in the marketing stack. Hands-on experience with marketing technology including Eloqua, Treasure Data and APIs.
Passionate about using technology and data to power business, Ms. Wallace is a leader in marketing technology.

Marketing leader responsible for managing and engaging both large and small databases. Designed and directed strategic marketing programs in multiple industries, technologies, and countries.

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