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Paid Media: Definition, Types, and Tips for Effective Marketing in 2024
Jan 11, 2024
Article

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Paid Media: Definition, Types, and Tips for Effective Marketing in 2024
Jan 11, 2024
Article

Tired of refreshing your screen and not seeing leads or sales come in? We've all been there.

Enter the Wu TANG CLAN of marketing, 36 chambers of funnels...no, just joking—it's Matt Digital — a seasoned growth and performance marketer obsessed with experimenting to supercharge your business's acquisition and retention.

With over a decade of experience across startups to tech giants, I excel in blending the art and science of marketing for DTC brands using direct response marketing tactics and sexy conversion driven UX.

My specialty?

Launching and scaling up D2C E-commerce ventures through smart, scalable and profitable paid acquisition strategies for long term growth. Not to mention Organic social and SEO strategies that will have you dominating your niche within 6 months.

Here’s the deal — growing your business online is no walk in the park.

My approach?

Cut through the noise of the latest marketing gimmicks and focus on what actually works—tuning into your market, crafting standout concepts that hook your customers, and executing creative strategies that make sense—and yes, that lean heavily on data and not guesswork

I specialize in marrying creativity with analytics to supercharge your revenue-driving efforts. This includes honing your content strategy, website, emails, persuasive messaging, customer insights, and ad strategy.

From Inception to Execution:
- Strategic Growth Plans: Building from the ground up, crafting a growth marketing plan starting with thorough customer development, picking the right markets and channels.
-Positioning Your Market & Offer: Discovering new, engaging ways to present your product that truly captivates.
- Optimizing Your Funnel: Setting up KPIs, crafting new customer paths, special offers, upsells—test and refine to maximize results.
- Revamping Your Website: We'll pinpoint new opportunities to elevate your website’s user experience, messaging, and design to increase conversions.

Here are some results I've driven:
- Turned a travel company’s PPC game around—increased revenue by 6X, all within the same ad budget.
- Grew daily sign-ups to 3,000 for a language learning app using Facebook ads—that’s nearly 100K new users each month.
- Skyrocketed a health-focused e-commerce site's conversion rates by 620%.
- Helped a client’s e-commerce store leap from $2K to $75K monthly in a fiercely competitive market through strategic website and email optimizations.
- Delivered double-digit conversion rates for a marketing conference, translating to over $150,000 in revenue that year.

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