Matt Lauer

What sets me apart? I've coded integrations, overhauled entire funnels, created scoring models with tangible revenue results, and built entire RevOps departments.

My experience started in the non-profit space where I received a crash course on operations when our non-profit needed to triple their yearly recruitment goal in just 8 months. I built a (1) process, (2) data, and (3) system machine that achieved the recruitment goals 3 weeks ahead of schedule! Since then, I've been doing marketing and revenue operations in the non-profit and B2B space.

Recent career highlights include:
- Recast our entire revenue funnel in 3 months, increasing close rates by 2x to over 30%.
- Projected 3 consecutive, record-setting fiscal quarters to within 5% accuracy 9+ weeks out.
- Built a novel deal health score which accurately predicts net new close rates on a weekly basis.
- Built using Python and APIs the first Consensus <> Hubspot integration and attribution tool.
- Saved $65K per year by building a custom multi-touch attribution tool.
- Increased Sales Accepted Leads (SALs) by 25%+ per month after fixing lead scoring and fixing reporting.
- Saved $10K+ per year by switching sales enablement tools and optimizing processes.
- Increased outbound Sales ops by 20% by deploying an MQA system in Demandbase.
- Reduced inbound unqualified leads by 50%+ by overhauling our lead scoring model.
- Saved $200K / year by migrating from a custom CRM to a purpose-built without consultants.