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My life in marketing began when a friend needed help with graphics and prepress at his sign shop. I loved discovering how different technologies combined to create beautiful and informative graphics, and I applied myself to learning the art and science of design.
Being a graphic designer taught me the importance of message and audience - knowing who you are trying to reach informs how you should speak to them, as well as researching what they are actually getting from the message. This lesson is important in web design and digital marketing, two other skills I've worked hard on developing.
Transitioning into marketing and ecommerce in 2019 proved an interesting challenge. I have always been passionate about ecommerce, because it is at the crossroads of constant innovation from both technology and consumer behavior.
I've worked to make ecommerce shipping relatable at eHub (where I also met my amazing wife, Jordan Shields) and joined QPilot as a cofounder in January 2021. The past few years have taught me a great deal about what I am good at, but also what I am great at.
Building community and helping others is something I am great at. From Marketers Unite, to Sharehouse, and now to Commerce Catalyst, I seek to empower and educate others (myself at the same time) through events and Slack groups.
Subscription Prescription is another company I run that produces content and community for ecommerce founders and operators. If you're trying to build a subscription business in ecommerce, you should connect with us!
Ultimately, my life centers around working hard, seeing and treating others the way they want, and loving the opportunity that life gives me every single day. If you ever need help with anything you've read above, please just connect and shoot me a message. :)