Latest Content

Leverage Synergy To Stretch Your 2025 B2B Marketing Budget
Aug 01, 2024
Article
1

Experienced Chief Marketing Officer (CMO) now serving as VP, Research Director for the B2B Marketing Executives Service at Forrester. I have built high-performing marketing teams for cybersecurity and IT management software businesses ranging from early stage to $2B+ in revenue at private, PE-backed (Bain, Welsh Carson, Austin Ventures) and public companies. A buyer-centric marketing leader with a tech/engineering background, my core competencies are demand creation, brand development, product marketing, go-to-market strategy, content development, customer and analyst advocacy, field marketing, partner marketing, and both external and internal communications.

1
article