Sohan Karuna Joseph

Sohan Karuna Joseph

LinkedIn
Build Vs. Buy for B2B Marketing Analytics (Part I)
Article
Build Vs. Buy for B2B Marketing Analytics (Part I)
A Comprehensive Guide to Marketing Attribution
Article
A Comprehensive Guide to Marketing Attribution
Google Ads Update (Dec 2021)
Article
Google Ads Update (Dec 2021)
8 Common Revenue Attribution Mistakes You Should Avoid
Article
8 Common Revenue Attribution Mistakes You Should Avoid
Customer success and quarterly business reviews
Article
Customer success and quarterly business reviews
Top 7 Types of Attribution Models for You to Try in 2023
Article
Top 7 Types of Attribution Models for You to Try in 2023
Oribi vs Wicked Reports
Article
Oribi vs Wicked Reports
Optimizing ABM with Revenue Attribution
Article
Optimizing ABM with Revenue Attribution
Measuring the ROI of your B2B Content
Article
Measuring the ROI of your B2B Content
The State Of Marketing Data Privacy In 2023
Article
The State Of Marketing Data Privacy In 2023
What is Attribution Reporting & What You Can Learn From It
Article
What is Attribution Reporting & What You Can Learn From It
Unlocking the Secrets of Lead Scoring Models
Article
Unlocking the Secrets of Lead Scoring Models
Factors. ai vs Bizible: Pricing, Integration, Features and More
Article
Factors. ai vs Bizible: Pricing, Integration, Features and More
How to do B2B account scoring
Article
How to do B2B account scoring
Build Vs. Buy for B2B Marketing Analytics (Part 2)
Article
Build Vs. Buy for B2B Marketing Analytics (Part 2)
The B2B Sales Funnel Unveiled: Insights & Best Practices
Article
The B2B Sales Funnel Unveiled: Insights & Best Practices
Heap vs Mixpanel: Which One Should Your SaaS Choose in 2023?
Article
Heap vs Mixpanel: Which One Should Your SaaS Choose in 2023?
How to go about Search Engine Optimization (SEO)
Article
How to go about Search Engine Optimization (SEO)
4 practices B2B marketers can adopt from their B2C counterparts
Article
4 practices B2B marketers can adopt from their B2C counterparts
Factors vs. Dreamdata: Pricing, Features & Reviews
Article
Factors vs. Dreamdata: Pricing, Features & Reviews