Sohan Karuna Joseph

Sohan Karuna Joseph

LinkedIn

Latest Content

Factors.AI Factors.AI
Build Vs. Buy for B2B Marketing Analytics (Part I)
Build Vs. Buy for B2B Marketing Analytics (Part I)
Sep 25, 2023
Article
Factors.AI Factors.AI
Optimizing ABM with Revenue Attribution
Optimizing ABM with Revenue Attribution
Sep 25, 2023
Article
Factors.AI Factors.AI
Google Ads Update (Dec 2021)
Google Ads Update (Dec 2021)
Sep 25, 2023
Article
Factors.AI Factors.AI
Top 7 Types of Attribution Models for You to Try in 2023
Top 7 Types of Attribution Models for You to Try in 2023
Sep 25, 2023
Article
Factors.AI Factors.AI
Factors vs. Dreamdata: Pricing, Features & Reviews
Factors vs. Dreamdata: Pricing, Features & Reviews
Sep 25, 2023
Article
Factors.AI Factors.AI
Factors. ai vs Bizible: Pricing, Integration, Features and More
Factors. ai vs Bizible: Pricing, Integration, Features and More
Sep 25, 2023
Article
Factors.AI Factors.AI
Heap vs Mixpanel: Which One Should Your SaaS Choose in 2023?
Heap vs Mixpanel: Which One Should Your SaaS Choose in 2023?
Sep 25, 2023
Article
Factors.AI Factors.AI
The B2B Sales Funnel Unveiled: Insights & Best Practices
The B2B Sales Funnel Unveiled: Insights & Best Practices
Sep 25, 2023
Article
Factors.AI Factors.AI
8 Common Revenue Attribution Mistakes You Should Avoid
8 Common Revenue Attribution Mistakes You Should Avoid
Sep 25, 2023
Article
Factors.AI Factors.AI
Build Vs. Buy for B2B Marketing Analytics (Part 2)
Build Vs. Buy for B2B Marketing Analytics (Part 2)
Sep 25, 2023
Article

Articles

20
Build Vs. Buy for B2B Marketing Analytics (Part I)
Article
Build Vs. Buy for B2B Marketing Analytics (Part I)
Optimizing ABM with Revenue Attribution
Article
Optimizing ABM with Revenue Attribution
Google Ads Update (Dec 2021)
Article
Google Ads Update (Dec 2021)
Top 7 Types of Attribution Models for You to Try in 2023
Article
Top 7 Types of Attribution Models for You to Try in 2023
Factors vs. Dreamdata: Pricing, Features & Reviews
Article
Factors vs. Dreamdata: Pricing, Features & Reviews
Factors. ai vs Bizible: Pricing, Integration, Features and More
Article
Factors. ai vs Bizible: Pricing, Integration, Features and More
Heap vs Mixpanel: Which One Should Your SaaS Choose in 2023?
Article
Heap vs Mixpanel: Which One Should Your SaaS Choose in 2023?
The B2B Sales Funnel Unveiled: Insights & Best Practices
Article
The B2B Sales Funnel Unveiled: Insights & Best Practices
8 Common Revenue Attribution Mistakes You Should Avoid
Article
8 Common Revenue Attribution Mistakes You Should Avoid
Build Vs. Buy for B2B Marketing Analytics (Part 2)
Article
Build Vs. Buy for B2B Marketing Analytics (Part 2)
Oribi vs Wicked Reports
Article
Oribi vs Wicked Reports
A Comprehensive Guide to Marketing Attribution
Article
A Comprehensive Guide to Marketing Attribution
What is Attribution Reporting & What You Can Learn From It
Article
What is Attribution Reporting & What You Can Learn From It
The State Of Marketing Data Privacy In 2023
Article
The State Of Marketing Data Privacy In 2023
Unlocking the Secrets of Lead Scoring Models
Article
Unlocking the Secrets of Lead Scoring Models
4 practices B2B marketers can adopt from their B2C counterparts
Article
4 practices B2B marketers can adopt from their B2C counterparts
Customer success and quarterly business reviews
Article
Customer success and quarterly business reviews
How to do B2B account scoring
Article
How to do B2B account scoring
Measuring the ROI of your B2B Content
Article
Measuring the ROI of your B2B Content
How to go about Search Engine Optimization (SEO)
Article
How to go about Search Engine Optimization (SEO)