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Customer-focused, insights-driven user experience leader with deep expertise in research, strategy, product design, usability testing and measurement for premier Fortune 100 companies, digital media agencies and startups. Leading experience design teams to use collaborative, entrepreneurial approach, quantitative/qualitative insights, competitive data, analytics and storytelling skills to define product strategy and roadmap innovative products across multiple sectors.
Currently leading the design transformation of Citi's commercial banking enterprise platform. Created the client research and insights framework across the enterprise at major multinational commercial bank. Built research and testing capabilities, from ground up, for digital XD team of 30+ designers, researchers and strategists at major multinational finance and insurance firm. Transform design processes from waterfall to user-centered, research-first, iterative testing and establish UX benchmarking and VOC to track success company-wide. Strong interest in emerging technologies, and the intersection of humans and technology.