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Adaptable, innovative marketing executive with 18 years of experience building B2C brands through strategic partnerships, purposeful storytelling, and results-driven programming. I have a proven ability to thrive in dynamic, fast-paced, high-growth environments, showcasing leadership and exceptional communication skills. Adept at driving brand growth, fostering innovation, and leading teams to success.
I'm currently serving as the Senior Director of Brand Marketing at UrbanStems where I've played a pivotal role in achieving a 900% revenue growth over seven years. I spearheaded a complete strategic rebrand, doubling the revenue through CRM and email strategy overhaul, and launching influential channels and ambassador programs, contributing millions in revenue and significantly enlarging the brand's social presence.
I have also orchestrated high-profile collaborations, securing partnerships with notable brands like J. Crew, Peloton, and VOGUE, and bringing celebrities like Kate Hudson on board, ultimately contributing to a diversified revenue stream.
Prior to joining UrbanStems, I served as the Director of Public Relations at Neighborhood Restaurant Group, where I conceptualized and executed multi-channel marketing strategies for a multitude of brands and played a key role in the launch of ten new businesses. I was also responsible for marketing the largest craft beer festival in the Mid-Atlantic, drawing in thousands of attendees annually.