As the Chief Digital Officer at BGSF, a leading provider of workforce solutions, I have over 20 years of leadership experience in the staffing industry, where I have leveraged my expertise in marketing, operations, digital media, mobile innovation, strategic planning, change management, and leadership development to deliver results and create value for clients, associates, and stakeholders.
My mission is to drive digital transformation and growth at BGSF, where I lead the development and execution of a comprehensive digital strategy that aligns with the company's vision, goals, and values. I also oversee the implementation and optimization of the MarTech stack, which enables us to increase lead generation, capture buying intent, distribute targeted ads, and create personalized engagements for buyers. Additionally, I apply my Lean Six Sigma credentials to streamline processes, reduce costs, improve quality, and enhance customer satisfaction. Through these initiatives, I aim to position BGSF as a leader and innovator in the staffing industry and beyond.