Melissa Yap

Melissa Yap

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Stand Out From the Crowd During the Holidays - A Guide for E-commerce Brands
Article
Modern Day Marketer: What B2B brands need to put in place before hiring a content freelancers with Mel Yap
Podcast Episode

Latest Content

Don't Flunk the Test - How to Get an A+ on Your Back to School Campaigns
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See the Lift - How to Get Your Customer's Foot in the (Retail) Door
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It's a Win:Win: How Working With Smartly.io Benefits Agencies
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2019 Trends for E-Commerce Advertisers
Article
Stand Out From the Crowd During the Holidays - A Guide for E-commerce Brands
Article
Modern Day Marketer: What B2B brands need to put in place before hiring a content freelancers with Mel Yap
Podcast Episode

-Global branding, social media and content marketing professional with 15+ years of experience managing and developing traditional and digital marketing campaigns, social media and content strategy for (but not limited to) tech, retail, automotive, consulting and agency in Melbourne, London, New York City and Los Angeles.

-Successfully developed and maintained key stakeholder relationships with media agencies, creative teams, internal divisions and external suppliers. Conceptualized and orchestrated global marketing campaigns that effectively reinforce and build brand images with measurable results.

-Proven ability to develop creative and conceptual digital and social media marketing campaigns to drive record-high response rates and engagement, as well utilize existing copywriting and writing skills to leverage brand performance.

Specialties: Competitive analysis, Events, Branding & Identity, Project Management, Marketing, Brand Marketing, Communications, Writing, Copywriting, Subediting, Blogging, Content Marketing, Social Media, Editorial, Copyediting, Content Strategy, Influencer Partnerships

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podcast episode