Mena Wouters

I’m in love with creative storytelling (art) and merchandising (science) that drives growth. Inspiring and influencing business partners to leverage their combined magic is my super power.

Over the years I’ve been lucky enough to work in DTC, B2C, B2B, and B2B2C. I’ve deepened my experience in driving high growth digital experiences with a consumer-first focus for some of the worlds biggest brands and retailers.

But it’s been the people, mentoring and building of high performing teams that have been the biggest source of joy!

𝘾𝙖𝙧𝙚𝙚𝙧 𝙄𝙢𝙥𝙖𝙘𝙩𝙨 (𝙖𝙣𝙙 𝙬𝙝𝙖𝙩 𝙄'𝙢 𝙢𝙤𝙨𝙩 𝙥𝙧𝙤𝙪𝙙 𝙤𝙛):
✅ Developed THRIVING, high performing global teams that drive results and feel they can show up authentically (100+ heads of business managers, designers, strategists, producers)

✅Led growth teams focused on: Site Operations, Site Merchandising, Content Studio Production, UX, Content Experience, Social, Ratings & Reviews & Digital Media

✅Built 30+ eCommerce sites in 16 countries & 10 languages for Fortune 200 global B2B & B2C firms

✅Managed content, experience & funnel conversion for 30+ eCommerce sites across CEE (EMEA)

✅Delivered +$200M annual content impact with $13B top line sales contribution forecasted by 2025 for retail giant

✅ Optimized content to deliver additional ~45% CVR (conversion rate) impact to average order value (AOV)

✅Pioneered the DTC experience at Fortune 300 company

See details on companies I’ve helped and positions I've held 👇🏼