Michelle Blondin

With over 15 years of experience in B2B and B2C marketing, I am a passionate and empathetic leader who strives to inspire others, learn continuously, and seek joy. I have a particular affinity for finding the right balance between the art and science of marketing, grounded in qualitative and quantitative research, data analysis, and experiment-driven execution.

I am currently the Head of Demand Generation at ZoomInfo, building our growth engine, coordinating global campaigns, and optimizing our channel strategy.

While at ON24, I built and lead Global Demand Generation and Operations growing and scaling the function over the course of 3+ years. I owned global campaigns, channel strategy, budget allocation, performance measurement and funnel analytics, as well as campaign operations. Prior to that, I lead the Marketing team at a B2B SaaS startup with a key focus on Demand Gen, grew marketing contribution to pipe from 46% to 53%, and tripled the marketing team in <1 year. Before that, I spent 5 years at LinkedIn driving revenue for their Ads business (LinkedIn Marketing Solutions). While there, I brought the first-ever live video broadcast streaming production to LinkedIn, generating millions in pipeline and turned into a global franchise, crossed business units, and has featured world renowned speakers and executives.With over 15 years of experience in B2B and B2C marketing, I am a passionate and empathetic leader who strives to inspire others, learn continuously, and seek joy. I have a particular affinity for finding the right balance between the art and science of marketing, grounded in qualitative and quantitative research, data analysis, and experiment-driven execution. I am currently the Head of Demand Generation at ZoomInfo, building our growth engine, coordinating global campaigns, and optimizing our channel strategy. While at ON24, I built and lead Global Demand Generation and Operations growing and scaling the function over the course of 3+ years. I owned global campaigns, channel strategy, budget allocation, performance measurement and funnel analytics, as well as campaign operations. Prior to that, I lead the Marketing team at a B2B SaaS startup with a key focus on Demand Gen, grew marketing contribution to pipe from 46% to 53%, and tripled the marketing team in <1 year. Before that, I spent 5 years at LinkedIn driving revenue for their Ads business (LinkedIn Marketing Solutions). While there, I brought the first-ever live video broadcast streaming production to LinkedIn, generating millions in pipeline and turned into a global franchise, crossed business units, and has featured world renowned speakers and executives.
Top skillsTop skills
Growth Strategies • Campaign Strategies • Revenue Analysis • Multimedia Marketing Campaigns