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As an experiential executive on the global stage, I leverage unparallelled experiential expertise to ignite success for companies, brands and events. Most recently as executive vice president, I am the driving force behind the ESSENCE Festival of Culture – the behemoth festival by ESSENCE Ventures – a multi-faceted ecosystem that uplifts the Global Black experience through frictionless, borderless economic advancements at the intersection of community and culture. Essence Ventures is the world-renowned Black-owned parent company of ESSENCE Magazine, Beautycon, Afropunk and ESSENCE Studios.
The ESSENCE Festival of Culture has been lauded as a “crown jewel of Black culture” that “plays a pivotal role in the amplification and celebration of the contributions of the Black community through business, music and more.” The event propelled ESSENCE to winning the Brands That Matter Award from Fast Company.
I have been honored with awards including the Top 100 in Events Award from the Black Events Network. I am a member of the Event Marketer Summit Advisory Board and a highly sought after speaker – Keynote Speaker at the Event Marketer Summit in 2023.
I am humbled by honors including a 2023 Cannes Lion Bronze Award for the Simone Biles Powerade campaign, an ANA Multicultural Excellence Award, a Clio Sports Bronze Award for PR, a Shorty Audience Award for Best Graphics, a Bronze Telly award for Best Sound Design, a Bronze Addy Award for the Miller Lite Integrated Marketing Campaign, a Bacardi ACE Award, a Bacardi Regional Gold Award for Best Engagement Platform with Bombay Sapphire Gin and the Gold Ex Award for Best Multicultural Event Campaign for L’Oréal.
Hallmarks of my leadership style include recruiting experts and empowering them to make smart decisions and execute their plans with accountability. I believe in being a resource, coach and mentor without micromanaging. That philosophy has proven successful, inspiring loyalty while achieving unprecedented gains and delivering world-class events.
Brands & Partners: ESSENCE, Powerade, ESPN, NFL, Berkshire Hathaway, NBA, Bombay Sapphire Gin, Burger King, MLB, Courvoisier, Fruit of the Loom, L’Oréal Paris, NASCAR, Microsoft Xbox, MillerCoors, Pepsi, Reebok, Spalding & Sprite
Strengths: Creative Marketing Strategy – Project Management – Budget Management – Team Leadership – Analytical Thinking – Coaching – Omni-Channel Marketing – Digital Media – Social Media Marketing – Event Production – Marketing Execution – Go-to-Market Strategy (GTM) – Key Performance Indicators (KPIs) – Brand Strategy – DE&I