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Accomplished and results-oriented professional with 20+ years of experience driving successful marketing initiatives and campaigns to propel brand exposure and business growth. A solid history of success in devising business/marketing strategies, heading business transformation programs, and aligning central strategies with local marketing practices. Customer acquisition and retention expert, utilizing a mix of traditional, online/social media to build and reinforce customer loyalty.
High-level expertise in coordinating organizational functions, maximizing revenue production, and implementing strategies to improve business, sales and financial performance. Earned a reputation as a self-directed professional with excellent communication, analytical, and management skills.
A few of the achievements I have accomplished include:
★ Achieved a 25%-100%+ improvement in performance and transformed digital marketing for world-class brands, including Four Seasons Hotels and Resorts, Accenture, Godiva, PayPal, Newell Brands, and Scotts Miracle-Gro and many more.
★ Developed an operations plan to save 40% on agency fees by effectively structuring an in-house brand media buying team to implement $100M in global media spend.
★ Improved the performance of a global digital marketing agency − tripling revenue and EBITDA − via product and service innovation and the execution of a multi-channel sales and marketing strategy.
★ Acquired thought leadership status in the Forrester Wave, thereby successfully positioning the agency to be one of the Top 10 in the world in its specialty area.
★ Secured industry-leading partnerships with Adobe, Conductor, Tealium, and other digital/technology platforms − with a focus on AI, data retrieval, and machine learning − to elevate the agency profile and create unique value.
★ Improved overall employee retention rates from substantial attrition levels to the highest Glassdoor score in the industry.
★ Delivered key speaking engagements at CMO Exchange, Media Post, SES, Big Data, and Digital while publishing various industry-relevant articles in The Financial Times, CMO.com, and Click Z.
I’m always excited to connect with like-minded professionals and share my expertise in the hospitality, finance, technology, retail, healthcare, and automotive sectors. I can be contacted via [email protected].