Michael Fulwiler

"An amazingly gifted marketer, publicist, and consultant."
— Drs. John and Julie Gottman, Co-Founders of The Gottman Institute

I operate at the intersection of marketing and mental health.

I lead brand marketing at Heard, the financial back-office for therapists in private practice. Our mission is to help therapists be therapists by providing bookkeeping, taxes, payroll, and related services.

I'm the founder of Fulwiler Media, a content marketing consultancy for mental health companies, and creator of Therapy Marketer, a weekly marketing-focused newsletter for therapists. I'm the co-creator of Consulting for Therapists, a program to help mental health professionals build a consulting practice on the side.

As an independent consultant, I've partnered with 15+ mental health startup founders and CEOs to develop and implement a content-first marketing strategy. I've played an "Interim Head of Marketing" role in the 0-1 stage of a company to lay the foundation and help with hiring. I've also partnered with therapists to grow their private practices through individual and group consulting.

Previously, I ran marketing at The Gottman Institute for nearly a decade where I helped grow the company from $1 million to $10 million in annual revenue while building an audience of more than 1 million social media followers and 250,000 email subscribers.

Clients have said:

"If you're building a brand in the mental health space, you should work with Michael if you can get him."
— Jingyun Fan, Co-Founder and CEO of Shuni

"Michael has his finger on the pulse of the mental health space. Every founder should work with him."
— Aaron Schiff, Founder and CEO of Via Behavioral Health

"If you want to reach more therapists, talk to Michael."
— Paul Fugelsang, Founder and Executive Director of Open Path Collective

"No one understands how to market a mental health company better than Michael.”
— Dr. Karen Bridbord, Founder and CEO of Founders Foundry